Freedom Retail was started in 2003 when Alex Kapadia started his first Bargain Booze franchise as a twenty-two year old. We now operate Freedom Convenience Ltd, Freedom Wines Ltd, Freedom Commercial Property Ltd and Freedom RV LLP, all owned under Freedom Retail Group Holdings Ltd.

The retail business has now expanded to running stores across Bedfordshire, Northamptonshire and Surrey across four brands, Morrisons Daily, Wine Rack, Bargain Booze and Vapestore. We are committed to growth and are actively looking for more sites that match our criteria.